This, of course, is not the first time he has styled his other half: infamously dressing his ex-wife Kim Kardashian, even flying to Paris during Fashion Week to change her clothes after seeing her in an outfit he didn’t like. Most concerning for cultural commentators is Ye’s interest in treating his partner as part of a performance. The second Interview shoot featured more clothing from the Spanish brand. Two days after the date, directly after the Interview feature was published, Ye announced a new collaboration between his fashion brand, Yeezy Gap, and Balenciaga. The night of their second date, tabloids reported that Julia had been wearing Balenciaga out to dinner and at the shoot. First, because many of these ‘dates’ were PR exercises for Ye. Though the photo shoots may appear like another couple entering the fray of OTT celebrity PDA – à la Kourtney Kardashian and Travis Barker, and Megan Fox and Machine Gun Kelly – they have also set off alarm bells. This time, in a Q&A, Julia said that, a few days after meeting Ye, ‘all my shit was in boxes, gone… It wasn’t like I was just packing up my old clothes, it was like I was packing up my old life.’ Nine days later, the couple did another shoot with Interview, the same night they hung out with Madonna and Floyd Mayweather. It was accompanied by Julia detailing how Ye directed the shoot and surprised her with ‘an entire hotel suite full of clothes’. The publicity began with an Interview magazine photo shoot, which chronicled their second meeting via a dozen photos of the pair, from Ye dressing Julia to the two of them making out on the floor of a hotel room. Since meeting at a New Year’s Eve party in Miami, the couple’s relationship has been heavily documented. Some are artists of business, some are artists of composition.’ Which of these, though, is Ye? It’s a question many have been asking since the start of 2022, when the rapper-cum-fashion-mogul announced his new girlfriend – Uncut Gems actor Julia Fox – through a number of highly publicised dates and photo shoots, many of them linked to his business ventures. In 2015, the artist then known as Kanye West – now simply Ye – gave a lecture at Oxford University, telling students, ‘We’re all creatives here, we’re all born artists.
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